Minimalism might have dominated for the last decade, but have we finally had enough of white space?

Step aside, Helvetica. Bold, brash maximalism is making a triumphant comeback, and the digital world is loving it. From clashing colors to chaotic typography, brands are saying goodbye to muted tones and hello to eye-popping, feel-it-from-across-the-room designs.

One standout example is the Spotify Advertising Wrapped campaign, which we now anticipate every year like it’s Christmas morning. Its vibrant color palettes, wild layouts, and unapologetically busy visuals are a love letter to the beauty of organized chaos. It works because it aligns with Spotify’s mission to be playful, personal, and reflective of its users.

Maximalism also taps into nostalgia, echoing the eclectic trends of the 80s and 90s. But here’s the twist: today’s version is digitally optimized. Think Gucci ’s surreal ad campaigns, which thrive in online environments and invite users to zoom in and explore the layered details.

Do you think maximalism is here to stay, or are we bound to retreat back into our comfort zone of minimal design? Let’s hash it out.